The new track was premiered on Annie Mac's Hottest Record, the third single from the band's upcoming album "How Big, How Blue, How Beautiful" (released 2nd of June, pre-order here!). Although the previews that have been released seem to be diverting away from the harp based sound that the band are known for with songs such as "Dog Days Are Over" and "Shake It Off"; I can see this new direction becoming just as successful as their previous albums.Although the track has a light-hearted pop feel to it, the lyrics bring out the inner turmoil and self doubt that Welch had been experiencing in her past battles with drink and relationships, "Did I drink too much? Am I losing touch? Did I build this ship to wreck?". The video which was filmed in her own home, explains this as it shows Florence fighting against herself in shaky, intense situations. Welch said in a statement about the new track "When you're in that whirlwind, you often end up breaking the thing you love the most."
I expect this new album will be yet another success as all the singles have been anthems with catchy chorus' and strong vocal ranges from Welch that we all know and love. Florence and The Machine are playing major music festivals this year including a Saturday main stage performance at Radio 1's Big Weekend in Norwich, Benicassim in Spain and Glastonbury.
Pre-order "Ship To Wreck" to download here.
Hannah Jolley
